Using a persuasive landing page is the key to converting website visitors into customers. Once you’ve created an effective landing page, your next task is to find ways to bring new visitors to your site. Ensuring a steady stream of traffic is crucial for capturing the attention of potential customers and encouraging them to buy your products and services. Try these easy ways to increase traffic to your website.
1. Leverage Your Mailing List
Building an email list of subscribers interested in your business, products, services and content should be a priority for all businesses, as it enables you to stay in touch with customers and prospects. Your email list can also be used to drive traffic, including new customers, to your website. Use your mailing list to distribute regular updates, promotions, discount codes and other content, along with links back to your website.
Boost your traffic even further by encouraging your mailing list subscribers to share the content with their friends, family and social media followers.
2. Write Useful Blog Posts
Blogging is a simple way to build relationships with prospects and drive traffic to your website. Adding regular content to your blog can also help to improve your search engine rankings, which makes it a crucial part of your marketing strategy. Write useful blog posts that will appeal to the people who buy your products, and then share them with your email subscribers and on social media.
You can also reach a wider audience by writing guest posts for other blogs. Look for guest blogging opportunities on popular blogs that post regular content aimed at your target audience.
3. Build Valuable Social Media Relationships
Social media is one of the greatest tools for marketing a business, with sites like Facebook, Twitter, LinkedIn and Instagram providing a free platform for users to reach a global audience. Social media marketing works best when businesses build long-term relationships with customers and prospects, as well as other users within the same industry, such as suppliers, competitors and relevant media contacts.
Relationships with social media influencers can also be highly beneficial for businesses, as influencers can help you to reach a much wider audience. Having the backing of a social media influencer gives your business credibility and can even be the deciding factor for potential customers trying to choose between your business and your competitors.
4. Create Video, Audio and Visual Content
YouTube is one of the largest social media sites in the world, providing a platform for video creators, vloggers and podcast producers. Videos uploaded to YouTube and other video sharing websites can quickly go viral, especially when shared on Facebook, Twitter and other similar platforms. Internet users are bombarded with text-heavy content on a regular basis, leading to information fatigue and an inability to focus on written articles.
Videos, audio files and visual content, such as images, photographs and infographics, provide welcome relief and can capture a potential customer’s attention far more quickly than written content.
5. Assess Your SEO
Search engine optimization (SEO) is crucial for achieving high rankings and getting noticed when potential customers use Google, Bing, Yahoo and other search engines to look for the products and services your business offers. However, optimizing your website for search engines has become increasingly difficult, as the algorithms used by popular search engines are constantly changing.
Focusing on long-tail keywords and building high-quality backlinks to your site is always important, but it’s often worth consulting an SEO expert for up-to-date advice on the best optimization strategies for your business.
6. Reach Out to the Online Community
Forums and consumer blogs can be extremely useful for businesses looking to increase their customer base, as they give you the opportunity to share your knowledge and demonstrate your expertise. Question-and-answer sites, such as Quora, allow you to answer consumer questions related to your field of expertise, giving you the chance build your reputation as an authority on the subject.
You can also use forums and even the comments section on popular blogs to reach the wider online community. Focus on providing useful answers and advice that helps to solve common problems. Always be polite and professional, even when you’re dealing with rude people or online trolls.
7. Consider Paid Advertisements
Using paid advertisements is often worth the money, as it can bring in new customers. It’s usually best to choose PPC (pay per click) advertisements on popular sites like Google and Facebook, as these sites allow you to target a specific audience. You can also set a daily budget or campaign budget to control the cost of your advertisements.
Increasing traffic to your website is a crucial part of bringing in new customers. Leverage your mailing list, write useful blog posts, build valuable social media relationships, create visual and audio content, assess your SEO, reach out to the online community and consider paid advertisements to help boost your website traffic.